At Valiram, we value your privacy and strive to protect your personal data in compliance with the governing laws of the countries we operate in.

Our Privacy Policy has been drafted out to help you understand how Valiram collects, records, manages, uses, stores, transfers and discloses your personal data. As an organization, we strive to maintain the highest standards of data security and privacy, always adhering to the laws of each country we operate in.

We may update this Privacy Policy from time to time to reflect changes to our privacy practices or for other legal, operational or regulatory reasons. If we amend this Privacy Policy, we will revise the “last updated” date located at the top of this Privacy Policy.

Please read the following to understand our practices regarding your personal data and how we will treat it.

  • Section 1: About valiram

  • Section 2: Sources of data

  • Section 3: How do we use your data

  • Section 4: Disclosure and transfer of personal data

  • Section 5: Security of your data

  • Section 6: Access, correction and withdrawal of consent


This Privacy Policy applies to the collection, processing and storage of your personal information by the Valiram Trading Sdn Bhd (“Valiram”) and other organisations related to Valiram (including its subsidiaries). “Valiram”, “we”, “us” or “our”, within this Privacy Policy refers to the relevant entity within the Valiram that processes your personal information.


We (or our service providers) collect your information: (a) through our stores or otherwise offline, (b) on or through, any of our other websites or applications, (c) when you create an account with us, or otherwise sign up for a service loyalty programme or feature, (d) when you communicate with us via third-party social media sites, (e) when you make purchases from us, (f) when you participate in a contest or other promotion or (g) when you otherwise communicate with us or provide information to us.

Information collected includes but is not limited to your name, contact details, demographic information, date of birth, addresses for billing and other payment information, IP address, details on items purchased, personal preferences, location information (if your device and app settings allow us to collect it), and other information you choose to provide to us.

By accessing or using our services, you signify your consent to the above collection and processing of your personal information.


We (and our service providers, on our behalf) may use the information we collect from and about you for a variety of purposes, including the following:

  • To fulfil your requests for products and services and to keep you updated about your orders

  • Keeping you informed (either via post, telephone, email or SMS service) about our new stores, products, services, upcoming events, or promotions;

  • To facilitate your participation in any contests or events

  • Where appropriate for market research

  • Affiliate marketing initiatives with partners or third-party service provides related to Valiram

  • Analytics, search engine, marketing campaign & CRM (Customer Relationship Management) service providers purely based on Valiram initiatives for marketing & communication purposes.


In order to provide the above services to you, we may share your personal information with our subsidiaries and affiliated companies worldwide, and selected third parties including our business partners, franchisors, brand principals and third-party service providers.

The Valiram headquarters is in Malaysia, however the personal data we collect from you may be transferred to, processed and stored in different countries depending on the circumstances, including any countries where Valiram operates (Malaysia, Singapore, Thailand, Indonesia, Vietnam, Australia, New Zealand, Russia, Macau, Philippines). Please note your personal data may be transferred to, processed and stored in countries which may or may not provide the same level of protection as the country in which you initially provided the information. In such cases we ensure that adequate protection for your personal data is provided as required by applicable law.

We may disclose your personal information to law enforcement agencies and government bodies if we are required to do so by law; or when we believe in good faith that such disclosure is necessary to comply with legal process.

By providing personal information to us, you consent to your personal data being transferred to, processed and stored in these countries in accordance with local laws.


We have put in place reasonable measures to safeguard your personal information against loss, theft and unauthorised access, use or modification.

Such measures include limiting access to personal information to only Valiram employees and authorized third party service providers who need to know such information for the purposes described in this Privacy Policy, as well as other technical and physical safeguards.

All direct payment gateways we use adhere to the standards set by PCI-DSS (Payment Card Industry Data Security Standards) as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

The Valiram website may contain links to other third-party websites and microsites, whose privacy practices may differ from Valiram. Such websites are governed by their respective privacy policies, which are beyond our control. Once you leave our servers (you can know where you are by checking the URL in the location bar on your browser), use of any information you provide is governed by the privacy policy of the operator of the website you are visiting. That policy may differ from ours. If you cannot find the privacy policy of any of these websites via a link from the website’s homepage, you should contact the website directly for more information.


If you have any queries, comments, complaints or updates about our Privacy Policy or our collection and processing of your personal data, please contact us at:

Data Protection Officer
Rituals Cosmetics Malaysia SDN BHD (1462432-K)
Level 19, Wisma UOA 2,
21 Jalan Pinang, 50450,
Kuala Lumpur, WP Kuala Lumpur

If you wish to access, update or withdraw consent for the use of the Personal Information collected by us, please email the above contact. Alternatively, you may also log into the Valiram microsite located in our website ( and access your account to amend or change your data if you find it incorrect.

We will not correct your personal data upon request from any third party, unless such third party is able to produce documentary evidence of your authorization to do so.