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Your PrivacyThis platform is owned and managed by Rituals Cosmetics Malaysia (hereinafter referred to as: "Rituals", "we" or "us"). We are using cookies and equivalent technologies, such as pixels, SDKs and JavaScript (hereinafter collectively referred to as: "cookies"). This policy describes what these techniques do, which techniques we use, the purposes for which we use them and the partners with whom we cooperate on this.

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Functional Category

The cookies and techniques belonging to the functional category ensure that Rituals´ websites and apps can function correctly. These include, for example, the log-in functionality and the ability to order products.

The functional category ensure that Rituals´ websites and apps function properly. These cookies and techniques ensure that:

- The products that you add to your shopping cart while shopping are kept there;
- The data that you enter during the ordering process is retained;
- Rituals can offer you a gift if you have ordered for a certain amount;
- Street data is added if you enter a postcode;
- You can select different ways of having your order delivered;
- You can select different payment methods when completing an order;
- If you have received a gift card or discount code, that it can be redeemed;
- You can shop online at Rituals safely;
- Your browser settings are saved, so that you can view our website optimally on your screen;
- You can respond to feedback interactions;
- It is possible to detect misuse of or potential problems on our websites, apps and services, for example by registering a number of consecutive failed login attempts;
- The way the page/screen is used on our website or app is saved, so that you can go back and forth to previously visited pages/screens;
- The language and country is saved, so that you do not have to re-enter language and country settings;
- The option to save your login data can be provided, so that you do not have to log in again;
- The payment method can be saved, so that we can preselect it for you the next time;
- We can save the results of a questionnaire in the Guided Selling tool, so that we do not have to request your preferences again.

Strictly Necessary Category

Strictly necessary cookies ensure that Rituals´ websites and apps can function correctly. These include, for example, the log-in functionality and the ability to order products.

The strictly necessary cookies ensure that Rituals´ websites and apps function properly. These cookies ensure that:

- The products that you add to your shopping cart while shopping are kept there;
- The data that you enter during the ordering process is retained;
- Rituals can offer you a gift if you have ordered for a certain amount;
- Street data is added if you enter a postcode;
- You can select different ways of having your order delivered;
- You can select different payment methods when completing an order;
- If you have received a gift card or discount code, that it can be redeemed;
- You can shop online at Rituals safely;
- Your browser settings are saved, so that you can view our website optimally on your screen;
- You can respond to feedback interactions;
- It is possible to detect misuse of or potential problems on our websites, apps and services, for example by registering a number of consecutive failed login attempts;
- The way the page is used on our website is saved, so that you can go back and forth to previously visited pages;
- The language and country is saved, so that you do not have to re-enter language and country settings;
- The option to save your login data can be provided, so that you do not have to log in again;
- The payment method can be saved, so that we can preselect it for you the next time;
- That we only show the Unique Selling Point bar if it has not been clicked away by you before;
- We can save the results of a questionnaire in the Guided Selling tool, so that we do not have to request your preferences again.

Analytical Category

Analytical cookies collect statistics related to our users. These statistics enable us to continuously improve our apps and websites.

We use these cookies for:

- Tracking how many visitors visit our website and app and comparable statistical information;
- Tracking statistical information about, for example, our newsletters and vacancies posted online;
- Making analyses, so that we can make a visit to a website and app as pleasant as possible for our visitors;
- The optimisation of multiple Google services such as Google Analytics;
- The optimisation of our websites and apps in general.

Marketing Category

We use these cookies to show you personalised messages based on your online behaviour. We make use of your online behaviour to do so because we aim to make our personalised messages as relevant as possible. We may show this personalised message within our own website and app, or outside of our platforms. We use a number of advertising platforms where you may encounter such a personalised message. You can see details of these in the list of cookies partners below. Finally, we use your behaviour and profile to find people who resemble you, so we can turn them into our fans too.

Due to the marketing cookies, we can:
- Generate advertisements that are relevant to you;
- Prevent you from seeing the same advertisement(s) all the time;
- Prevent you from seeing advertisements for products you have just purchased;
- Track whether you interact with the advertisement(s). By this we mean, for example, watching a video, clicking on an advertisement, responding to a message on Instagram, etc.;
- See if you place an order after you've seen or clicked on an advertisement;
- See if online advertisements trigger you to make a purchase in a Rituals store;
- Approach other people who are equivalent to you in terms of behaviour and profile to visit the Rituals website or app.
- Measure the performance of our job marketing campaigns.
- If applicable, personalize the vacancy overview on our career website.

Rituals only uses marketing cookies if you have given permission for this. From the moment you withdraw your permission to use and place marketing cookies, advertisements can still be displayed, but these are random advertisements.

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Functional Category

Strictly Necessary Category

Analytical Category

Marketing Category

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Our brand

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Need help? Email us or chat with us